3D fly posters for Dry The River


Yes, these posters for new band Dry The River really do feature a three-dimensional paper horse galloping forth. Created by FOAM / Sony Music Creative with no small amount of input from current intern Xavier Barrade (whose Epic Exquisite Corpse site went live last week) the posters went up around London this week.

“The flat, poster component was screen printed by Bob Eight Pop in East London,” Clandillon continues, “and the paper horse structures were designed in 3D using Google Sketch Up, before being printed out in their component parts and hand-assembled. Each horse structure took around 35 hours to complete.”



Credits:

Agency FOAM / Sony Music Creative
Creative directors Phil Clandillon & Steve Milbourne
Creative Xavier Barrade
Producer Simon Poon Tip
Director Ricky Stanton
Screenprinting Bob Eight Pop
Reblogged from Creative Review 

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